Require Your Seasonal Marketing Strategy to the Next Level
Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably considering how to increase holiday sales.
It is approaching fast, and now’s the ideal time to begin your seasonal marketing plan so it is possible to bring shoppers through your doorways or to your website.
But first… understand the holidays are going to look very different this season.
I talked about how your customers’ purchasing decisions this fall/winter may seem totally foreign from what they did last year a few weeks ago in a previous blog.
Now I want to show You How You Can increase your holiday sales locally, so here are four ways you can Improve Your digital and physical presence:
- Create content using a local twist.
If you are setting up your store for the holidays, consider festive”Shop local” signage that reminds individuals to support their neighborhood businesses.
Since many consumers will be staying home this year, spending some time with a select few relatives, or establishing exceptionally remote visits with friends and acquaintances, it is important to 
supply invaluable online content, too.
According to Google, 35% of Canadians are discovering in-store shopping difficult due to COVID-19. I am predicting that a good deal of individuals are going to hunker down and do their gift shopping online, instead of venturing out to stores.
So that is great news when you’ve got an eCommerce shop. But people do not only want to scroll through the merchandise page following page. They want to see content, videos, reviews, and testimonials.
Consider creating posts that focus on local activities and even mention other small businesses (which you don’t compete with!). By way of instance, you could write a site on five fun things to do in your city this year, linking to a small business that sells holiday crafts or goodies. After that, write a call to action that hyperlinks back to your own product or service as a great gift idea.
- Partner with a local charity.
Many small business owners donate money or time to causes that align with their values. In addition to being a kind thing to do, partnering with a charity may make your customers more inclined to buy gifts from you.
You can donate a certain percentage of each purchase or give an item for every item bought. Preparing a gift-wrapped donation bin at your business permits you to show your customers how many items you’re giving off, or you might post photos and amounts online.
Your customers (and you) will probably be supporting a worthy cause, and you’ll also be promoting your small business.
- Spruce up your store or website/social networking profiles.
Just like you could decorate your house with garlands and stockings, decking out your store and/or website and social media accounts can produce a festive feeling.
Consider using local decor to encourage other little businesses and fortify the messaging to store locally.
If you’re performing your decorating online, update your profile vision and posts with some virtual vacation decoration that has a local flavor. Think outside a snowman and add a snowy local mountain or even a photo of holiday lights in a tourist attraction near you.
Now, when you share your reductions, sales, promos, and well-crafted content online, your followers will see something recognizable.
The more you’re able to make an ecosystem of content and appropriate imagery that works together, the further you’ll boost your brand awareness, engagement, leads, and revenue.
Wondering how to boost holiday sales? COVID-19 is a worldwide crisis that has affected economies, supply chains, and retailers around the world. Your customers’ buying decisions this fall/winter may seem completely different from what they did last year.
Those tried-and-true tactics that worked for us may not anymore. No matter which kind of small business you have, it is crucial to realize that because the retail landscape has shifted, your vacation marketing plan needs to.
- Host an in-store or virtual event.
If you can conduct an in-store event with appropriate social distancing protocols set up, it can be a jolly way to get people into your business. It’s possible to offer refreshments, entertainment, and private shopping experiences to make your clients feel special.
I predict we’ll see fewer in-store parties this season, but that doesn’t mean that you can not make events a part of your seasonal marketing plan.
Consider how you can tie your service or product into the event. What about a virtual wine night using a highlight of your three most well-known gifts? Or an interactive kids’ party that shows them how to create presents together with your products?
Use your creativity, and use a completely free tool such as Facebook Live or a Facebook Group to sponsor your online event. Before the party, you can email your readers invitations, share the news on social media and inform folks about it on your website.
There is no doubt that the holiday season is going to be different this year. When you are considering how to boost holiday sales, it’s essential to utilize empathetic marketing techniques to connect with your audience realistically.
Also, it’s important to guarantee people you’re carrying the necessary COVID-19 precautions, if that’s cleaning your store a certain number of times per day or sanitizing shipments until they go out.
By minding your seasonal marketing plan to match people’s new customs and preferences, you’ll be set up for success now and during 2021.
Have you got some suggestions on the best way to boost holiday sales locally? I would love to hear about them in the comments.
To your business succeed, Check out Ollin Davis.com.
